ABOUT SHIRLEY

A Lifetime of Leadership.
A Passion for Transformation.

Shirley is a graduate of Cardinal Stritch University in Milwaukee, WI, with a BA in Business Administration and W.P. Carey School of Business at Arizona State University with an Executive MBA. She worked almost 30 yrs in the Semiconductor component industry before starting her coaching practice in 2017. During her time with her previous employers, she held the roles of Manager and Director of centralized sales, customer service, sales operations, and sales planning teams. Her greatest accomplishment was to successfully transform employees by coaching them on how to service and support customers who typically did not receive the attention needed to grow their business. Her coaching management style allowed her to develop rookie sales professionals on how to service small and medium customers, which led to employees and customers growing to reach their full potential. The sales team members became successful leaders in areas such as Sales, Product Management, Supply Chain, Operations, just to name a few. While the customers grew and were able to take advantage of other benefits and services such as better payment terms, volume pricing, auto-replenishment programs, and a dedicated sales team, just to name a few.

Shirley is a graduate of Cardinal Stritch University in Milwaukee, WI, with a BA in Business Administration and W.P. Carey School of Business at Arizona State University with an Executive MBA. She worked almost 30 yrs in the Semiconductor component industry before starting her coaching practice in 2017. During her time with her previous employers, she held the roles of Manager and Director of centralized sales, customer service, sales operations, and sales planning teams.

Her greatest accomplishment was to successfully transform employees by coaching them on how to service and support customers who typically did not receive the attention needed to grow their business. Her coaching management style allowed her to develop rookie sales professionals on how to service small and medium customers, which led to employees and customers growing to reach their full potential. The sales team members became successful leaders in areas such as Sales, Product Management, Supply Chain, Operations, just to name a few. While the customers grew and were able to take advantage of other benefits and services such as better payment terms, volume pricing, auto-replenishment programs, and a dedicated sales team, just to name a few.

As a business coach, my process includes helping clients create an executable strategic plan to help them achieve their business goals by focusing on key operational areas to help them improve productivity, reduce expenses, increase sales, and market the business. I help them navigate all of the demands of running a business and determine additional resources needed in key areas, including HR, Finance, Sales, Marketing, IT, Legal, Logistics, Operations, process improvement, and product development, just to name a few. Her long-term goal is to hire associate coaches whom she can develop into full-time coaches and eventually own a practice.

In addition to her professional accomplishments, she is also passionate about community service. This ranges from serving meals to the homeless community, volunteering with Junior Achievement, Big Brothers/Big Sisters of North Texas, and being a Baby Hugger at Children’s Health.

She’s also a founding member of Young Explorers Abroad, a non-profit organization that encourages young people to explore education opportunities through domestic and international travel.

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